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Holiday Shopping

‘Tis The Season To Optimize Search Bidding

Time-Of-Day Bidding Enables Agile Adjustment To Holiday Season Volatility. If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how they choose to respond to it. One response is simply to ride the season out –to assume that competition among retailers will intensify during the holidays, driving everyone’s paid search bids higher, but that otherwise competitive patterns…
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5 Reasons to Avoid “Affordable” SEO Services

Falling for the “affordable” SEO services trap will wreck your business. I don’t want that to happen to you! This guide will explain why you need to avoid these services (and what to look for). Then, I’ll show you what you can do if you have a limited SEO budget. Let’s jump in. What is Affordable SEO? Everyone has their own perception what “affordable” means. For example, let’s say your business is generating millions in revenue every year. Then, $5,000 per month may seem affordable to you. If your company is making below six figures, then $5,000 per month would…
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Offline Online Marketing

Where to Invest: Online Marketing vs. Offline Advertising

When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most. The debate between digital and print advertising is a conversation that marketers have faced for quite some time. Both options have their benefits and drawbacks. However for companies working on a limited budget, it is hard to deny the fact that the cost of generating a qualified lead, as well as some brand exposure, is far…
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conversion optimization

Correlation Between Conversion Optimization & SEO

As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out a form, download a brochure or perform other actions on a site. While enhancing traffic is great, it does not necessarily result in more sales. So how do we actually get our clients more business through organic search? The answer is very simple: conversion optimization. Conversion optimization is the strongest way to improve your customers' earnings and conversions from end users. We can optimize every component of a website (e.g., technical, links, on-page, social and so…
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SEO Waiting Game Can Be Hard

The SEO Waiting Game Can Be Hard

While Search Engine Optimization is a long-term investment, marketers often feel forced to show improvement quickly. Provided below are some thoughts for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction. When you pick up a fresh client or begin a job at a brand new firm as the Search Engine Optimization specialist, one thing everyone needs will be to see fast results. The fact that SEO takes time may be a struggle as you attempt to demonstrate value while also satisfying your own desire to make an impact. Here are a few Search…
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Website Changes

Prioritizing Website Changes: A Guide to Tweaks, Upgrades and Enhancements

Websites change in two ways, big and small. There’s the big, revolutionary change of the redesign. A process that happens once every four years or so. Then there are the little evolutionary changes that happen in between. These are the tweaks, the enhancements and the support tickets. Each year, our clients request hundreds changes to their websites. Some are simple content changes. Others are serious maintenance with new features and integration. There are millions of things you can do with a website. Each of them has a cost and a benefit. The time/effort/costs needed to make changes varies from virtually no…
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Core Update

Search Engine Update Impact On SEO Strategies: Staying Ahead Focusing On Quality

Since Google launched in 1998, the company has been continually refining its search algorithm to better match users with online content. Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates have been aimed at improving Google’s “understanding” of search queries and page content to better align search results with user intent. The bottom line is that focusing on quality content and the user experience really is the best way to ensure your search engine optimization (SEO) and content marketing campaigns are update proactive rather than update reactive. Many Google updates have impacted numerous reputable sites.…
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Building a Website With SEO in Mind

Building a Website With SEO in Mind

Internet marketing is not something that businesses can afford to just consider any more. It must be an integrated element of your total marketing strategy and your company web site should be the epicenter of these efforts. Jenny Servis, Vice President of Marketing for marketing solutions firm describes the importance of a company website, "Ten years ago it might have been a choice to jump on the online bandwagon, but now it's an absolute must to survive and flourish as a business. With over 85% of searches for products and services occurring online, it is simply a "duh" at this stage." Folks are…
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Design Is Important

Why A Good Design Is So Important For Your Business

Small and Medium-Sized Companies Frequently Have Tight Budgets. Alas, many small businesses do not comprehend the relevance of design, so they often cut corners to save room in their budget for other regions i.e. locate some inexpensive high school or collage student to manage their web site or logo design or even simply do it themselves rather than hire a professional. That's a mistake. SimpleReach Chief Design Officer Andrea Mignolo gave a talk on this very subject at the 2015 Future of Web Design seminar, emphasizing the business advantages of good design. To demonstrate her point she brought up the narrative of Harvey…
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The Hunt For The Perfect Domain Name

Back in 2014, a study found that there were certainly no four letter combinations left for the dot com domain name extension. Each one of the possible 456,976 unique blends of letters was already registered. Up until this point, four letter domain names were all the rage since they were simple to recall and fast to type. Names like eBay, Etsy and Hulu were extremely popular for anybody looking to build a small business online. As we start the beginning of 2016, the available dot com domain names are still more limited, with just about any actual word and common combination…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough. Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes). Some…
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